If you’re already on Instagram, but you aren’t using it to make sales, you only need to learn a few basic tricks to get started. Instagram direct messaging is a seriously underrated sales and marketing platform. These can be a time-saving way to answer customer service queries and a chance to add a personal touch to your convos. You can rename a group chat to indicate what it’s all about.

This is one way to build a community or an inner-circle of your best customers. With group chats, you can select multiple recipients and get a big discussion going. You’re not limited to messaging one person at a time. It’s probably better to schedule something like this since cold calling is a little unexpected and can come off as a bit creepy. Instagram video chat works exactly like FaceTime or any other video calling service. One thing to keep in mind: videos have to be 15 seconds or less. You can also take photos and videos, set them to vanish after they’ve been opened, and add all sorts of crazy filters and effects. You can send pictures and videos from your camera roll via direct message. If you’re blanking on ideas for what to text your subscribers, here are more than 60 SMS marketing templates to get you started. Just type what you want to say, or add emojis, stickers, and/or GIFs to jazz things up a bit. Using a combination of these, you can craft a totally personalized one-on-one interaction with your followers and really communicate the personality behind your business.Ī good strategy is to grow your Instagram followers by using a tool like Kicksta and then proactively DM your own followers. But why not reach them where they’re already hanging out? By joining your customers in the DM, you’re stepping out of a business-to-customer dynamic and into a more casual interaction that’s closer to the kind of chats they’re having with friends and family.įor now, there are basically five types of direct messages you can send.

They can go to the trouble of looking up you r phone number. Sure, they can reach you through the contact form on your website. Think about that anecdote in terms of your customers. Instead, he sends her DMs on Instagram because that’s where he spends his time on his phone. In her video on Instagram DMs, entrepreneurship coach Elise Darma makes an interesting point: her boyfriend of six years has her number, but he doesn’t text her. It’s not just the numbers of users or their demographics that make Instagram appealing it’s the way people use it. According to YotPo Instagram data, 72% of customers believe that seeing a product on Instagram makes them more likely to buy it. Interacting with brands is a normal part of how people use the platform, with 80% of users following at least one brand. Over 60% of them are in the 18-34 age range. Roughly 1 billion people are on Instagram. It’s an area where “the little guy” has a competitive advantage because effective DMs are all about authenticity and making a personal connection.Īs a selling platform, Instagram has a lot going for it. Best of all, you don’t need any additional Instagram tools or skills to sell in the DM (besides Kicksta to automate growing your followers on Instagram) just be your friendly self. A small business or side-hustler can use DMing to make sales without having to build an online store, and a large company can use DMing to add a personal touch to their marketing communications.ĭMs are free to send and receive, and they aren’t subject to some algorithm that limits their visibility. You can use DMs to build relationships and brand awareness, close sales, and offer a tailored experience to your biggest fans. What is a DM?ĭMs allow you to chat directly to customers on a platform where many of them spend hours every day. If your business is on Instagram, but you’re not using direct messages (DM) to talk to your followers, you’re missing out on one of IG’s most exciting features.

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